JSON-LD
A lightweight JSON-based format for embedding structured data (such as Schema.org markup) in a web page, used by search engines to understand content semantics.
JSON-LD (JSON for Linked Data) is a lightweight JSON-based format for embedding structured data in a web page. The structured data is typically Schema.org markup that describes the page's content (Article, FAQPage, Product, Organization, BreadcrumbList, etc.) so search engines can index and present it richly.
For a wholesale platform's marketing pages, JSON-LD adds machine-readable context that helps search engines surface the content in rich results: FAQPage schema for a frequently-asked-questions block, Article schema for blog posts, BreadcrumbList for navigation, Organization for the company itself, and so on. Server-injecting JSON-LD (rather than rendering it client-side after JavaScript loads) ensures AI crawlers that don't run JS still see the structured data.