YMYL (Your Money or Your Life)
A Google search-quality designation for content that could affect a reader's health, safety, or financial wellbeing; held to higher quality standards.
YMYL stands for "Your Money or Your Life" — a designation in Google's search quality framework for content that could materially affect a reader's health, safety, financial wellbeing, or other major life decisions. YMYL content is held to higher quality standards than general informational content.
Healthcare-adjacent topics, including wholesale procurement of compounded preparations, fall under YMYL. For a wholesale platform's editorial content, this means search engines weight signals like author expertise, accuracy, citations, and clarity more heavily; therapeutic claims about specific medications are penalized; pages need to clearly identify the publisher and the basis for any claims.