E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
Google's framework for evaluating page quality, especially for YMYL content; favors content from authors and publishers with verifiable credentials.
E-E-A-T is Google's framework for evaluating page quality. The acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Pages from authors and publishers with verifiable credentials, citations, and a clear identity outrank similar content from anonymous or low-credibility sources, especially for YMYL topics.
For a wholesale procurement publication, E-E-A-T signals include named authors with disclosed affiliations and (where appropriate) credentials, citations to authoritative sources (FDA, state pharmacy boards, peer-reviewed research), a clear publisher identity, and consistent editorial standards.